BU Culture
Our world of art, music, tech, and people.
Explore British Underground’s projects, programmes, travel and inspirations as well as showcasing support and advice.
SXSW 2025 in Austin is open for business
As the SXSW Austin applications season opens, we share tips and guidance from Una Johnston and British Underground about PanelPicker, alongside other useful information about the conference.
UK artist Beatie Wolfe’s ‘Smoke and Mirrors’ wins Prix Ars Electronica’s “Golden Nica” award
Beatie Wolfe wins the Prix Ars Electronica’s “Golden Nica” award for ‘Smoke and Mirrors’, which premiered as part of British Underground's 2024 Future Art and Culture programme at Innovation Bridge Europe at SXSW 2024.
Culture round up: Sheff DocFest, Folk Alliance showcase submissions & mindful travel
XR experiences, the premiere of ‘Harder Than the Rock’, Folk Alliance showcase deadlines and mindful travel.
Sian Eleri’s official SXSW recap on Selector Radio
Sian Eleri gives the inside look into SXSW as she broadcasts direct from the live music capital of the world, Austin, Texas.
UK artist Adam Cole’s Kiss/Crash wins XR Audience award at SXSW 2024
Kiss/Crash by new media artist Adam Cole wins the SXSW 2024 XR Audience award. This award-winning piece includes autobiographical themes of loneliness, desire, and intimacy in the digital age.
Jazz re:freshed Outernational returns to SXSW with an outstanding live showcase
With a queue all night round the block at the Velveeta Room in Austin, Jazz re:freshed Outernational hosted their 8th live music showcase at SXSW featuring UK Jazz acts Chelsea Carmichael, Richard Spaven, NeOne the Wonderer, Kyra, Ebi Soda and Sultan Stevenson.
UK studio Hatsumi's Soul Paint wins XR experience competition at SXSW 2024
UK studio Hatsumi’s project SOUL PAINT wins the XR experience competition at this year’s South by Southwest festival in Austin, Texas.
British Underground announce three UK showcases at SXSW
Celebrating 22 years hosting UK showcases at South by Southwest (SXSW) from Amy Winehouse to Stormzy, British Underground announces three curated nights of music as part of the official SXSW Music programme.
British Underground launch Future Art and Culture 2024
British Underground and Arts Council England together announce the eighth Future Art and Culture at the international festival of tech and innovation, South by Southwest Interactive (SXSW).
Jazz re:freshed Outernational announce line up for 8th edition of SXSW showcase
Celebrating its 20th anniversary, pioneering grassroots jazz organisation Jazz re:freshed partner with British Underground for the 8th edition of the showcase at SXSW.
Preparing for SXSW music showcasing with PRS
Connecting with our partners, managers and emerging music talent, BU were amongst some of the people and organisations in the UK music industry prepping to showcase at SXSW.