Preparing for SXSW music showcasing with PRS

Almass, our Digital Production Manager represented British Underground at the PRS for Music SXSW 2024 networking event.

Connecting with our partners, managers and emerging music talent, we were amongst some of the people and organisations in the UK music industry prepping to showcase at SXSW in March.



Pictured above are musicians Sanity and her manager Dwayne Young, Ebi Soda, Hinako Omori, Mama Terra, and Iona Zajac, as well as the British Council’s Joel Mills.

If you’re an artist invited to showcase internationally, you can apply for up to £5,500 of support with the International Showcase Fund, helping cover the costs of your trip so you can showcase to your potential next label, promoter, music supervisor, sync agents or potential future collaborators overseas.

Previous recipients include Dave, Nova Twins, Kae Tempest, Little Simz, Sam Fender, AJ Tracey, and Wolf Alice.

Application deadline: Rolling, although leave 10-12 weeks for your application to process.


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