SHOWCASING OUTSTANDING UK MUSIC, ART AND IMMERSIVE TECHNOLOGY TO INTERNATIONAL INDUSTRY AUDIENCES 

British Underground spotlights the UK’s next generation in music at SXSW 2026

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British Underground’s 5 showcasing tips

1. Set specific goals

Ask yourself: what are you career goals and how are you going to get there? Are you looking for a PR, a festival booking, an agent?

2. Prepare

Be intentional with your time. Secure your funding, material & team and have your elevator pitch ready.

3. Be memorable

Be personable. Be friendly.

4. Listen, and have something to offer.

Adopt a collaborative outlook.

5. Breathe

Look after your physical and mental well-being so you can be calm, open and welcoming.