BU Culture

Our world of art, music, tech, and people.

Explore British Underground’s projects, programmes,  travel and inspirations as well as showcasing support and advice.

SXSW 2025 in Austin is open for business
Crispin Parry Crispin Parry

SXSW 2025 in Austin is open for business

As the SXSW Austin applications season opens, we share tips and guidance from Una Johnston and British Underground about PanelPicker, alongside other useful information about the conference.

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Celebrating two decades at SXSW Austin
Crispin Parry Crispin Parry

Celebrating two decades at SXSW Austin

As SXSW launches in London in 2025, British Underground reflect on 20 years of showcasing exceptional, emerging UK talent across live music and technology at SXSW in Austin.

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Apply: SXSW Sydney 2024
Crispin Parry Crispin Parry

Apply: SXSW Sydney 2024

Apply now and discover all the ways you can participate at SXSW Sydney October 2024 – from performing live music, premiering your film project or proposing topics and panel speakers and much more.

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Five minutes with Adam Cole
Crispin Parry Crispin Parry

Five minutes with Adam Cole

The Future Art and Culture artist reveals why tech, violence and kisses were such a winning combination for him at the SXSW XR Exhibition.

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Eli Crossley: The Pursuit to Play
Crispin Parry Crispin Parry

Eli Crossley: The Pursuit to Play

Musician Eli Crossley, mother Emily Reuben OBE and British Underground founder Crispin Parry feature in BBC technology journalist Nick Kwek ‘s documentary “Click”, raising awareness for access to technology that helps people like Eli, who has Duchenne Muscular Dystrophy (DMD), keep his artistry alive.

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Preparing for SXSW music showcasing with PRS
Crispin Parry Crispin Parry

Preparing for SXSW music showcasing with PRS

Connecting with our partners, managers and emerging music talent, BU were amongst some of the people and organisations in the UK music industry prepping to showcase at SXSW.

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