BU Culture
Our world of art, music, tech, and people.
Explore British Underground’s projects, programmes, travel and inspirations as well as showcasing support and advice.
British Underground’s Award-Winning “Future Art and Culture” Returns to SXSW with More Pioneering Creative Talent
FAC 2025: World premieres include a new immersive film by Taiwanese artist Ting-Tong and the UK's Blast Theory, a journey through the cosmos by Atlantic Productions and Sussex University and the future of immersive live music experiences with Ristband.
Build Your Own Pyramids, Write Your Own Hieroglyphs - Reflections on REMIX 2025
REMIX in a nutshell is a carefully curated collision of worlds. But what happens when you introduce voices that don't fit the standard creative tech narrative? British Underground hand over the mic to Marc Boothe, founder of B3 Media.
Sarah Ticho’s exhibitor guide to SXSW
A year on from winning the Special Jury award at SXSW 2024 for Soul Paint, Sarah returns to SXSW 2025 as Future Art and Culture’s ambassador, kicking off this year’s expedition with exhibitor tips, a detailed food & drink guide and all you need to know before you head to Austin.
Bringing International Artists from UK and Beyond to Montréal for Folk Alliance International 2025
British Underground present a lineup of 30 artists from the UK and beyond in Montréal at the upcoming Folk Alliance International Conference (February 19 - 23).
Industry insights with Yemi Sawyerr: International showcase prep and balancing a multifaceted career
Radio host, musician and events coordinator at Jazz re:freshed Yemi Sawyerr heads to her third SXSW in Austin this year. British Underground ask Yemi how to successfully prepare for industry conferences like SXSW, what diversifying the music industry and curating culture entails and how to balance a professional and musical career.
Future Art And Culture At SXSW 2025 - Are You Ready?
Look ahead to the British Underground Future Art and Culture key dates at SXSW in Austin, Texas.
How to prepare for a global industry conference with Spafax’s Philippa Starns
Audio Manager UK at Spafax Philippa Starns heads to her eighth WOMEX this year. British Underground ask Philippa how to successfully prepare, engage with and enjoy global industry conferences like WOMEX.
All You Need To Know About Live Showcase Tech-Advancing with Louis Milburn
Tech consultant, musician and recording engineer Louis Milburn introduces live performance tech-advancing, helping you prepare for your next live showcase.
SXSW 2025 in Austin is open for business
As the SXSW Austin applications season opens, we share tips and guidance from Una Johnston and British Underground about PanelPicker, alongside other useful information about the conference.
UK artist Beatie Wolfe’s ‘Smoke and Mirrors’ wins Prix Ars Electronica’s “Golden Nica” award
Beatie Wolfe wins the Prix Ars Electronica’s “Golden Nica” award for ‘Smoke and Mirrors’, which premiered as part of British Underground's 2024 Future Art and Culture programme at Innovation Bridge Europe at SXSW 2024.
Celebrating two decades at SXSW Austin
As SXSW launches in London in 2025, British Underground reflect on 20 years of showcasing exceptional, emerging UK talent across live music and technology at SXSW in Austin.
Apply: SXSW Sydney 2024
Apply now and discover all the ways you can participate at SXSW Sydney October 2024 – from performing live music, premiering your film project or proposing topics and panel speakers and much more.
Amy Winehouse: Part of British Underground showcasing history
Celebrating the release of Back to Black, the feature film that chronicles the life and music of Amy Winehouse, British Underground’s Crispin Parry reflects on producing her US debut at the NYC Bowery Ballroom on March 13, 2007.
Five minutes with Adam Cole
The Future Art and Culture artist reveals why tech, violence and kisses were such a winning combination for him at the SXSW XR Exhibition.
Eli Crossley: The Pursuit to Play
Musician Eli Crossley, mother Emily Reuben OBE and British Underground founder Crispin Parry feature in BBC technology journalist Nick Kwek ‘s documentary “Click”, raising awareness for access to technology that helps people like Eli, who has Duchenne Muscular Dystrophy (DMD), keep his artistry alive.
Sian Eleri’s official SXSW recap on Selector Radio
Sian Eleri gives the inside look into SXSW as she broadcasts direct from the live music capital of the world, Austin, Texas.
UK artist Adam Cole’s Kiss/Crash wins XR Audience award at SXSW 2024
Kiss/Crash by new media artist Adam Cole wins the SXSW 2024 XR Audience award. This award-winning piece includes autobiographical themes of loneliness, desire, and intimacy in the digital age.
Jazz re:freshed Outernational returns to SXSW with an outstanding live showcase
With a queue all night round the block at the Velveeta Room in Austin, Jazz re:freshed Outernational hosted their 8th live music showcase at SXSW featuring UK Jazz acts Chelsea Carmichael, Richard Spaven, NeOne the Wonderer, Kyra, Ebi Soda and Sultan Stevenson.
UK studio Hatsumi's Soul Paint wins XR experience competition at SXSW 2024
UK studio Hatsumi’s project SOUL PAINT wins the XR experience competition at this year’s South by Southwest festival in Austin, Texas.
British Underground announce three UK showcases at SXSW
Celebrating 22 years hosting UK showcases at South by Southwest (SXSW) from Amy Winehouse to Stormzy, British Underground announces three curated nights of music as part of the official SXSW Music programme.