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Explore British Underground’s projects, programmes, travel and inspirations as well as showcasing support and advice.
Sarah Ticho’s exhibitor guide to SXSW
A year on from winning the Special Jury award at SXSW 2024 for Soul Paint, Sarah returns to SXSW 2025 as Future Art and Culture’s ambassador, kicking off this year’s expedition with exhibitor tips, a detailed food & drink guide and all you need to know before you head to Austin.
Industry insights with Yemi Sawyerr: International showcase prep and balancing a multifaceted career
Radio host, musician and events coordinator at Jazz re:freshed Yemi Sawyerr heads to her third SXSW in Austin this year. British Underground ask Yemi how to successfully prepare for industry conferences like SXSW, what diversifying the music industry and curating culture entails and how to balance a professional and musical career.
Routes: A Brand New Guide to England’s Live Music Sector
British Underground, Arts Council England and Songlines Magazine publish Routes, a free 52-page printed guidebook highlighting England’s best festivals, venues and expos, with additional advice on artist mobility and funding plus insights from artists and industry insiders.
How to prepare for a global industry conference with Spafax’s Philippa Starns
Audio Manager UK at Spafax Philippa Starns heads to her eighth WOMEX this year. British Underground ask Philippa how to successfully prepare, engage with and enjoy global industry conferences like WOMEX.
Interview with John Smith: The Art Of Live Showcasing And The Essence of Americana
Dubbed the future of folk music by Pentangle’s John Renbourn, singer-songwriter John Smith candidly shares 'Tracks and Trails', his carefully selected Americana playlist, a first-hand account of live showcasing over the years and why Americana music is a unique celebration of great storytelling.
All You Need To Know About Live Showcase Tech-Advancing with Louis Milburn
Tech consultant, musician and recording engineer Louis Milburn introduces live performance tech-advancing, helping you prepare for your next live showcase.
Preparing for SXSW music showcasing with PRS
Connecting with our partners, managers and emerging music talent, BU were amongst some of the people and organisations in the UK music industry prepping to showcase at SXSW.