At SXSW Austin, our team of expert live event producers and future talent tastemakers create transformational opportunities for UK musicians, artists and producers by connecting them to international creative communities and industry networks.
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What is SXSW?
South by Southwest dedicates itself to helping creative people achieve their goals.
Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.
SXSW now holds events in Austin, Sydney, and as of June 2025, London. -
When does it happen?
SXSW Austin takes place from the 7th to the 15th March 2025
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What do BU do?
Our team of expert live event producers and future talent tastemakers We work with platforms like Jazz re:freshed, Selector Radio and Broadside Hacks to create transformational opportunities for UK musicians, artists and producers by giving them a stage to perform and connecting them to international creative communities and industry networks.
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Who has participated from the UK?
Our work at SXSW started in 2003, and has since helped emerging musicians in the thriving UK music scenes and introduced acts like Amy Winehouse, Chiedu Oraka, Ezra Collective, Shabaka Hutchings, The Darkness, Porij, Stormzy and Yola to the USA and beyond.
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How do I apply?
Apply via the SXSW application portal, which can be found here.