BU Culture

Our world of art, music, tech, and people.

Explore British Underground’s projects, programmes,  travel and inspirations as well as showcasing support and advice.

Sarah Ticho’s exhibitor guide to SXSW
Crispin Parry Crispin Parry

Sarah Ticho’s exhibitor guide to SXSW

A year on from winning the Special Jury award at SXSW 2024 for Soul Paint, Sarah returns to SXSW 2025 as Future Art and Culture’s ambassador, kicking off this year’s expedition with exhibitor tips, a detailed food & drink guide and all you need to know before you head to Austin.

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SXSW 2025 in Austin is open for business
Crispin Parry Crispin Parry

SXSW 2025 in Austin is open for business

As the SXSW Austin applications season opens, we share tips and guidance from Una Johnston and British Underground about PanelPicker, alongside other useful information about the conference.

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Five minutes with Adam Cole
Crispin Parry Crispin Parry

Five minutes with Adam Cole

The Future Art and Culture artist reveals why tech, violence and kisses were such a winning combination for him at the SXSW XR Exhibition.

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Eli Crossley: The Pursuit to Play
Crispin Parry Crispin Parry

Eli Crossley: The Pursuit to Play

Musician Eli Crossley, mother Emily Reuben OBE and British Underground founder Crispin Parry feature in BBC technology journalist Nick Kwek ‘s documentary “Click”, raising awareness for access to technology that helps people like Eli, who has Duchenne Muscular Dystrophy (DMD), keep his artistry alive.

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