British Underground produce live music showcases at Folk Alliance International in partnership with Sounds Just Fine.

We also host an orientation session prior to the event and the Country Connections networking session with artists and delegates from the UK, USA and Canada.

  • What is Folk Alliance International?

    The Folk Alliance International Conference is the world’s largest gathering of the folk music industry and community, crossing a diverse array of genres including Appalachian, Americana, Blues, Bluegrass, Celtic, Cajun, Global Roots, Hip-Hop, Old-Time, Singer-Songwriter, Spoken Word, Traditional, Zydeco, and various fusions.

  • What do BU do?

    BU produce live music showcases featuring UK artists.

    The performances usually take place across two stages - the British Underground Main Stage, where musicians experience their sound as they would on a fully-produced stage, and the British Underground Unplugged Stage, which leans towards the “pick up your instrument” tradition of folk music creating a stripped back, intimate feel.

    We also host an orientation session prior to the event and networking sessions including Country Connections where UK artists and delegates meet key industry professionals from the USA and Canada.

  • Who has participated from the UK?

    UK artists are a big part of Folk Alliance International and are involved in live showcasing, jams and industry networking.

    Previous acts that have showcased include John Smith, Trial of Cato, Michele Stodart, Mia Kelly, Luke Concannon and more.

  • When does it happen?

    Folk Alliance International is an annual gathering and in 2025, takes place from the 19th to the 23rd of February in Montreal, Canada.

  • How do I apply?

    Submit your life music showcase application here before the 28th of June 2024.

“We have been working in folk since producing the Looking for a New England showcases at SXSW in 2010 with Sam Lee, The Unthanks, Trembling Bells and Olivia Chaney.

After these shows it felt like a natural step to host a regular stage to celebrate the extraordinary music in the scene and Folk Alliance International in Kansas City was an obvious home for this. After lockdown we made The Broadside Hack documentary about a new generation of artists like Shovel Dance Collective, Caroline and Thyrsis and how they are and re-imaging folk music for the future.”

– Crispin Parry


Shot by the Northern Cowboys in 2019, press play to experience the warm, energetic, curious, creative and collaborative energy and one big folk, roots and traditional music jam at Folk Alliance International - the perfect ground to present your sound to music industry professionals.