British Underground showcases outstanding UK music, art and immersive technology to international industry audiences. 
BU Culture
Welsh Artists Eve Goodman and Taff Rapids Set to Make Waves at Folk Alliance International
Welsh Artists Eve Goodman and Taff Rapids Set to Make Waves at Folk Alliance International

In partnership with Wales Arts International, two exceptional artists from the Welsh Nation bring their roots, culture and heritage to Folk Alliance International 2025.

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Sarah Ticho’s exhibitor guide to SXSW
Sarah Ticho’s exhibitor guide to SXSW

A year on from winning the Special Jury award at SXSW 2024 for Soul Paint, Sarah returns to SXSW 2025 as Future Art and Culture’s ambassador, kicking off this year’s expedition with exhibitor tips, a detailed food & drink guide and all you need to know before you head to Austin.

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Bringing International Artists from UK and Beyond to Montréal for Folk Alliance International 2025
Bringing International Artists from UK and Beyond to Montréal for Folk Alliance International 2025

British Underground present a lineup of 30 artists from the UK and beyond in Montréal at the upcoming Folk Alliance International Conference (February 19 - 23).

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Industry insights with Yemi Sawyerr: International showcase prep and balancing a multifaceted career
Industry insights with Yemi Sawyerr: International showcase prep and balancing a multifaceted career

Radio host, musician and events coordinator at Jazz re:freshed Yemi Sawyerr heads to her third SXSW in Austin this year. British Underground ask Yemi how to successfully prepare for industry conferences like SXSW, what diversifying the music industry and curating culture entails and how to balance a professional and musical career.

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Future Art And Culture At SXSW 2025 - Are You Ready?
Future Art And Culture At SXSW 2025 - Are You Ready?

Look ahead to the British Underground Future Art and Culture key dates at SXSW in Austin, Texas.

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Schedule Announcement: Folk Alliance International 2025
Schedule Announcement: Folk Alliance International 2025

The 2025 Folk Alliance International official showcase schedule is now live.

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Five minutes with Cerys Hafana
Five minutes with Cerys Hafana

Cerys Hafana is a composer and multi-instrumentalist who mangles, mutates, and transforms traditional music. Set to take the Horizons Regional Stage at WOMEX 2024, British Underground talk all things music, live performance and remaining mysterious. Get to know Cerya Hafana.

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Routes: A Brand New Guide to England’s Live Music Sector
Routes: A Brand New Guide to England’s Live Music Sector

British Underground, Arts Council England and Songlines Magazine publish Routes, a free 52-page printed guidebook highlighting England’s best festivals, venues and expos, with additional advice on artist mobility and funding plus insights from artists and industry insiders.

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Five minutes with Conor McAuley from Córas Trio
Five minutes with Conor McAuley from Córas Trio

Córas Trio’s drummer Conor McAuley shares the Northern Irish band’s inspirations, unforgettable gigs and their vision for sharing their unique sound with the world at WOMEX 2024.

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Five minutes with Strange Boy
Five minutes with Strange Boy

In the world of Irish music, Strange Boy stands out as a pioneering force, blending traditional folk elements with raw, introspective rap. Ahead of his performance at WOMEX 2024, we caught up with him for a five-minute chat…

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Featured
Americana Fest
Americana Fest

British Underground showcase exceptional UK talent and host career-boosting industry networking events at AMERICANAFEST, the annual gathering that brings together legendary artists, the next generation of rising stars, fans, and industry professionals for multiple days of music and education.

Future Art and Culture
Future Art and Culture

The Future Art and Culture programme pushes the boundaries of art and technology through exhibitions, panel discussions, partnerships and networking events, and is produced by British Underground.

SXSW
SXSW

British Underground creates transformational opportunities for UK musicians at SXSW, introducing artists and producers to international creative communities and industry networks.

Horizons at WOMEX
Horizons at WOMEX

British Underground co-ordinates the Horizons partnership, which celebrates the diverse music that comes from England, Ireland, Northern Ireland, Scotland/Alba and Cymru/Wales – helping talented artists gain international recognition on the world stage.

Good Showcasing Guide (coming soon)
Good Showcasing Guide (coming soon)

Good Showcasing Guide (coming soon)

Folk Alliance International
Folk Alliance International

British Underground produce live music showcases and networking opportunities for musicians and industry professionals at Folk Alliance International, the world’s largest gathering of the folk music industry and community.

British Underground’s 5 showcasing tips

1. Set specific goals

Ask yourself: what are you career goals and how are you going to get there? Are you looking for a PR, a festival booking, an agent?

2. Prepare

Be intentional with your time. Secure your funding, material & team and have your elevator pitch ready.

3. Be memorable

Be personable. Be friendly.

4. Listen, and have something to offer.

Adopt a collaborative outlook.

5. Breathe

Look after your physical and mental well-being so you can be calm, open and welcoming.

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The 2025 @folk_alliance official showcase schedule is now live on www.folk.org 🗓️ Folk Alliance International is the world’s largest gathering of the folk music industry and community, crossing a diverse array of genres including Appalachian
The Horizons stand at @womex_theworldmusicexpo 2024 in Manchester was a hive of activity throughout the five-day expo and conference, encouraging new and familiar faces to connect, network and share ideas. We welcomed a record number of bursary dele
Day 2 of the Horizons Regional Stage at @womex_theworldmusicexpo 2024 featured @ceryshafana (Wales), @gnossmusic (Scotland) and @balimayaproject (England) 🎶 Cerys Hafana opened with ethereal harp-led Welsh pop followed by G
An outstanding kick-off to the Horizons Regional Stage at @womex_theworldmusicexpo 2024 featuring @amylaurenson 🏴󠁧󠁢󠁳󠁣󠁴󠁿@ollamh_ (Strange Boy) 🇮🇪 and @honeyfeetmusic 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🎶 From Amy Laurenson’s experimental take on the trad
‘The Broadside Hack’, directed by British Underground’s Crispin Parry, shot by the @thosenorthernboys and made in collaboration with @broadsidehacks founder Campbell Baum is screening at WOMEX 2024 at the Manchester Film Library. B
The Catalysing Global Music Initiatives panel at @womex_theworldmusicexpo was a resourceful, engaging and well-attended event with valuable contributions from @funkbutcher ( @britishcouncil ), @adamjeanes ( @aceagrams ), Kate Lowes ( @brightersound )
British Underground have arrived in Manchester and are ready for @womex_theworldmusicexpo the most international and culturally diverse music meeting in the world, across a 3-day global music conference including a trades fair, workshops, talks, film
To celebrate the WOMEX conference coming to the great city of Manchester on October 25th, 2024, British Underground, Arts Council England and Songlines Magazine publish Routes, a FREE 52-page printed guidebook highlighting England’s best festiv