SHOWCASING OUTSTANDING UK MUSIC, ART AND IMMERSIVE TECHNOLOGY TO INTERNATIONAL INDUSTRY AUDIENCES
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Known for his screen-printed posters, album artwork and multi-disciplinary projects, Bergen-based artist, illustrator and musician Luke Drozd has carved out a distinctive space where sound, image and storytelling meet. In this conversation with Almass Badat, Drozd discusses his ongoing Propaganda poster series with British Underground’s Crispin Parry, the enduring power of physical print in a digital world and why collaging, collecting and the overlooked remain central to his creative process.
Following its milestone 30th anniversary edition in Manchester, UK, last October, the Horizons partnership at WOMEX continues its global journey in 2025, supporting showcasing musicians, industry delegates and a pioneering overland residency as they head to Finland, the happiest country in the world.
Every year, SXSW invites its global community to share bold, creative, and forward-thinking ideas by submitting proposals for presentations, panels, workshops, book readings, and more. Vote for the ideas you want to see on the world stage.
If you're pioneering new ways to tell stories, connect communities or challenge the senses through XR, SXSW Austin is your platform.
Poulomi Basu is an award-winning artist, activist, and Future Art and Culture alum whose work expands the boundaries of art, film, and emerging technologies. In this interview, Poulomi shares her journey after successfully showcasing at SXSW and why she pushes the boundaries of storytelling for international connection and cultural equality.
British Underground is proud to share the four UK-based artists selected to officially showcase at WOMEX 2025 in Tampere, Finland.
The SXSW Austin PanelPicker is now open for submissions, offering an unparalleled opportunity to share your ideas and insights at one of the world’s most influential events in technology, music, film, and culture.
With a background spanning visual arts, advertising, and music journalism, James Anderson-Hanney, Publisher of Songlines magazine, has carved a career that blends cultural curiosity with entrepreneurial spirit. British Underground spoke to James the enduring power of music to transcend borders and championing global music through editorial and strategic partnerships.
Two dynamic, well-attended Arts Council England events spotlight music talent and immersive innovation. Plus, download the Future Art and Culture SXSW Austin Roundtable report.
Whether your work is grounded in tradition or redefining the boundaries of genre and culture, performing at FAI is an opportunity to connect with community, media and peers and perform in front of an international industry audience.
British Underground showcase exceptional UK talent and host career-boosting industry networking events at AMERICANAFEST, the annual gathering that brings together legendary artists, the next generation of rising stars, fans, and industry professionals for multiple days of music and education.
The Future Art and Culture programme pushes the boundaries of art and technology through exhibitions, panel discussions, partnerships and networking events, and is produced by British Underground.
British Underground creates transformational opportunities for UK musicians at SXSW, introducing artists and producers to international creative communities and industry networks.
British Underground co-ordinates the Horizons partnership, which celebrates the diverse music that comes from England, Ireland, Northern Ireland, Scotland/Alba and Cymru/Wales – helping talented artists gain international recognition on the world stage.
Good Showcasing Guide: A living resource developed by British Underground to help you navigate international stages, build industry connections and elevate your career on the world stage.
British Underground produce live music showcases and networking opportunities for musicians and industry professionals at Folk Alliance International, the world’s largest gathering of the folk music industry and community.
British Underground’s 5 showcasing tips
1. Set specific goals
Ask yourself: what are you career goals and how are you going to get there? Are you looking for a PR, a festival booking, an agent?
2. Prepare
Be intentional with your time. Secure your funding, material & team and have your elevator pitch ready.
3. Be memorable
Be personable. Be friendly.
4. Listen, and have something to offer.
Adopt a collaborative outlook.
5. Breathe
Look after your physical and mental well-being so you can be calm, open and welcoming.



