a creative team of curators and experienced arts professionals with extensive knowledge of the global showcasing landscape.
Hello, we’re British Underground, and since 2000 we have been creating transformational opportunities for UK musicians, artists and producers connecting them to international creative communities and industry networks.
Over the years, our curiosity, DIY attitude and reputation for delivering world-class creative events has seen BU showcasing UK talent from South by Southwest (SXSW) in Austin, Texas to the Olympics in Rio de Janeiro.
Our support has helped emerging musicians in the thriving jazz, metal and folk scenes and introduced acts like Amy Winehouse, Riz Ahmed, The Darkness, Ezra Collective, Stormzy and Yola to the USA and beyond.
Stormzy, British Underground SBTV showcase, SXSW 2016
British Underground are a team of expert live event producers, creatives and future-talent tastemakers who partner with major arts funding bodies to spotlight emerging UK talent.
Our service is evergreen, genuinely helping industry professionals, including artists, get closer to future international success, find new global networks and gain a deeper understanding of the ever-evolving music and arts world.
Future Art and Culture at UK House, SXSW 2025
Fast-forward to 2025 and our spirit remains the same. We’ve developed Future Art and Culture with Arts Council England, an incredible art and technology showcasing programme working with cutting edge artists in immersive technologies such as XR, VR, AR and AI.
Woven into our music and tech projects is the Connect programme, the an initiative providing professional development, event orientation and financial support for those seeking to gain access to International Showcasing Events.
We help UK delegates navigate and utilise the opportunities offered at important international industry events, giving independent artists, organisations and industry professionals the opportunity for creative development, international networking, collaboration and partnership building.
The UK Connect delegation, WOMEX 2024
Partners
British Underground is an Arts Council England NPO.
We also contribute to the International Showcase Fund.
Music
Our music showcasing programme is produced across the year and includes stage productions, artist development sessions and industry networking at Folk Alliance International (Kansas City), SXSW (Austin/Sydney/London), Americanafest (Nashville) and WOMEX/HORIZONS (Europe).
British Underground showcase, SXSW 2022
Future Art and Culture
In 2017 we founded the art and technology showcasing programme Future Art and Culture with support from Arts Council England.
This unique initiative highlights leading art, tech and immersive projects through exhibitions, panel discussions, partnerships and networking events. Our FAC alumni includes award-winning artists Sarah Ticho, Adam Cole and Karen Palmer and immersive artists Marshmallow Laser Feast and the Royal Shakespeare Company.
Philhamornia Orchestera, SXSW, 2017
MEET THE TEAM
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CEO
Crispin Parry is the Chief Executive and Creator Director of British Underground. Working with major global events from SXSW to the Olympic Games and across film, music and technology he is recognised as a sector innovator in the promotion of international creativity.
In a gig, where are we most likely to find you?
Playing the drums.
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Senior Associate Producer
One of the many projects Dan manages is British Underground's Connect Programme, an initiative providing professional development, event orientation and financial support for those seeking to gain access to International Showcasing Events.
In partnership with the award-winning B3 Media, Dan and British Underground have developed Future Art and Culture Connect, a scheme that supports emerging talent from those currently underrepresented in the creative tech sector with funding, soft skills enhancement, and direct access to SXSW Interactive in Austin, Texas.In a gig, where are we most likely to find you?
Dan is most likely to be found in the Green Room asking the band awkward questions and taking blurry portraits.
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Producer, Digital comms
Almass is a multidisciplinary creative professional across music, film and the arts.
At British Underground, Almass produces live showcases including AMERICANAFEST and Folk Alliance International, and leads the organisation's digital production.
In a gig, where are we most likely to find you?
At the back taking in the full atmosphere, behind the DJ booth or her camera. Sometimes both.
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